Search Engine Optimization Services

Gold Coast Media offers search engine optimization services or SEO services worldwide. The aim of our search engine optimization service is to improve the search engine ranking positions for new or established web sites for pre-determined keywords in all major search engines including Google, Yahoo and MSN.

Level 1 SEO

Advanced on site seo techniques based around your chosen keywords and your competitors sites. Analysing on site factors that determine search engine ranking including body text, meta tags, the title element and the on-site navigation structure. Implementing the changes to your site is carried out either through a report provided for your webmaster to make the changes or by implementing the changes ourselves through direct access to your site.

The cost for Level 1 SEO is £25 per site plus £15 per page, on site optimization is essential to achieve better search engine rankings. We only use ethical seo methods and seo software analysis for each page is made pre and post implementation to ensure that the changes that we make are effective and within guidelines prescribed by the search engines.

Level 2 SEO

Off-site optimization is the process of attracting links to a web site from other web sites. It is a well know fact that increasing the number and quality of inbound links to a web page has a significant impact upon the SERPs (search engine ranking positions) for that page with respect to the desired keywords. The following methods are available under Level 2 SEO, individual services or combinations of the services are available at your discretion:

Unpaid Web Directory Submission:
Gold Coast Media can offer large scale submissions to unpaid directories at very competitive rates, these are provided below:

Paid Web Directory submission:
Gold Coast Media also offers a paid directory submission service. The cost of this service is essentially determined by the client’s budget and we submit our client’s web site to a large number of the highest ranking web directories and niche web directories that require payment. As these directories require paid for inclusion, links from their pages tend to have a greater influence in SERPs than unpaid directories.

Press releases:
Gold Coast Media uses a wide variety of press release distribution services throughout the web including paid and unpaid press releases. These can often be very effective for increasing traffic to a web site and for promoting a specifically targeted keyword to a specific page. Our press release services start from £50.

Article submission service:
Article writing allows the creator to either embed a web sites link within the content of a relevant article or to promote a web site in the article conclusion. Again this has the benefit of driving relevant and targeted traffic to a site as well as increasing the number of links. Our article writing and submission service starts from £30 for a single article.

Social Media Marketing:
These service include link building through blogs and social book marking sites such as del.icio.us. These services are specifically relevant to clients trying to improve the web site traffic for their own blog, media or social media based web site

Level 3 SEO

Our bespoke off-site optimization comes in three parts, our combinations of components of our Level 2 SEO services, one way link building and reciprocal link building.

One way link building is generating inbound links from high ranking web directories that offer paid for advertising. One way links from high ranking directories offer the one of the best methods for achieving high SERPS for a specific keyword.

Reciprocal linking campaigns targets semantically related web sites and offers them a link from the client’s web site in exchange for a link back. This should improve the prominence of a web site within a specific sector, niche, industry or topic. Reciprocal link building requires a certain degree of knowledge and skill in locating and targeting related web sites and then convincing the related web site in participating in a reciprocal linking campaign.

Gold Coast Media offers level 3 SEO on a monthly fixed price basis. You determine the budget, we then work a given number of hours as determined by your budgeted allowance. Our minimum monthly budget plan is £100 and the minimum contract for this service is 6 months. There are no tie ins beyond the first six months, you can cancel the contract at any point.

Level 3 SEO allows clients to concentrate on their business whilst we concentrate on the optimisation working within the fixed budget provided by the client. The agreed budget is the only payment required by the client.

On-Site Optimization Explained

On-site optimization is the term associated with adjusting the code and text of a web page to influence the search engine ranking positions (SERPS). The optimization process involves altering web page coding and text to highlight keywords within the web page in order to improve the prominence and rankings for these words. This involves changing title and meta tags, including alternative text against images, improving internal and external linking, changing the visible text within a page and altering keyword characteristics within the visible text of a page.

Gold Coast Media has significant on-site optimization experience and also uses industry standard SEO software to check and supplement changes made to a web page. Our philosophy regarding on-site optimization is to compare a page against the top ranking web sites for a specific keyword and then to improve the level of optimization over and above the top ranking web sites. Excluding the influence of inbound links, this should lead to higher ranking positions for a specific page.

Our on-site optimization consultancy typically results in a full and detailed report with recommendations for code and text changes within a web site. There should also be a further consultation after the changes are implemented, with a cross reference check that the code and text changes are correctly implemented using our SEO software.

If you require further information regarding your search engine optimization campaign, please contact Gold Coast Media on (+44)1271 815024, through our web site at www.goldcoastmedia.co.uk or by email at info@goldcoastmedia.co.uk.