If you are considering purchasing an SEO report or have already purchased one of our seo reports and would like more information regarding the sections of the search engine optimization report, further details are below.
Overview:
This section provides the listings of competitors web sites against which the your site is compared. These will be the web sites that rank in the top 10 or first returned page for your desired search engine, in your chosen country and your preferred keyword.
Document Title:
Considered by many SEO experts as to be the single most important on-site optimization factor, this section compares your title tag against your competitors and provides recommendations regarding the position of your keyword, the density of your keyword and factors relating to the keyword components (individual words). It also assess the number of words and characters in your title which is also very important.
META Keywords:
The META keywords tag is generally used to provide information to search engines for the words that you would like your page to be optimized against. Some consider that this tag is no longer relevant. However, the META Keywords tag is monitored by all major search engines and provides them with your preferred optimization keywords. Your report will compare keyword existence, density, position, number of words and number of characters.
META Description:
The META description tag allows you to describe your web site to the search engines. Not only is it a fundamental factor in on-site optimization, it is often used by search engines to provide the description of your page underneath your page title and as such, is vital in persuading users to visit your site. Your report will analyses your keyword density, position, number of occurrences, words and characters for optimization purposes.
Body Text:
The body text is the part of your web page that can be viewed by the browsers. The process of incorporating your keyword into your body text in the correct density, positions and format is an art. Our reports guide you in all of these factors which are absolutely vital if your page is to achieve a competitive search engine ranking for your chosen keyword.
Body Text in Bold Type Face:
There are few pages that even attempt to incorporate 'bold type face' into their content and our reports provide you with this information to get ahead of your competition. Our reports guide you on the use of 'bold type face' in terms of number of occurrences, density, position, number of words and number of characters.
First Sentence of Body Text:
Search engines usually place more emphasis on text that is placed at the beginning of your page and therefore the content of your first sentence is vital for optimization. Again, the quantity, density, position, number of characters and keywords for your page in the first sentence is an important factor in on-site optimization and are provided by our reports.
Web Page URL:
Incorporating your keyword into your URL may be simpler than you first think. If you have a domain name that is unrelated to your keyword, why not create a relevant optimized page with a keyword page title so that your keyword is present in your URL. Your report will the number of occurrences, density, position, number of words and number of characters of your keyword in your URL.
H1 and H2 Headline Texts:
Again, an often missed method for optimization. H1 and H2 Headline tags are your headline tags and you should include your most important keywords in your headline tags. The search engines place greater weight on the content of your headline tags in comparison with normal text because the webmaster deems these to be the most important and prominent parts of the web page. Your report includes number of occurrences, density, number of words and number of characters in your H1 or H2 headline text..
Same Site and Outbound Link Texts:
Same site links are words and sentences in your web page that you use to provide links to other pages on your we site. Outbound link texts are text based links to pages that are not in your domain. Although a lower weight is given to links with your keyword included, this could provide you with the opportunity to get ahead of your competition. The quantity, density, number of words and number of characters is included in your report.
Outbound and Same Site Link URLs:
These are links that connect pages within your own domain or to external domains. Although a lower weight is placed on same site links and outbound links with your keyword included, these do help to improve your optimization.
Image ALT Attributes:
Against each image, you have the ability to provide alternate text. You can use image ALT attributes to incorporate your keywords but these have to be in the correct position, density and quantity to avoid over optimization penalties. Our report provides the relevant information for image alternative text allowing you to correctly optimize your page for your keyword.
HTML Comment Tags:
Again, this method of optimization is often overlooked. HTML comment tags are widely used by the best SEO companies to incorporate keyword based text to guide the search engines in the most important parts of your text. Surprisingly, this method of optimization is rarely used but it is relevant for most search engines and you could use it to get ahead of your competition. Again, it has to be used correctly to avoid over optimization but can be used very effectively!
General Advice:
This section covers the general search engine compatibility of your page with your required search engine. It includes advice regarding the amount of text on a page, META tag information including META keywords that aren't included in text and other META tags that are incorrectly formatted. It also indicates potential problems with dynamically created pages, special characters and other code which may be causing you a search engine penalty.