Pay Per Click Advertising
Pay Per Click (PPC) advertising is a combination of effective web site marketing, market analysis and determining the most effective keywords to use within a given budget. The benefit of 'pay per click' is that it provides your web site with a web presence within your desired area instantaneously.
- PPC Campaign Setup
- PPC Campaign Management
- PPC Campaign Optimisation
- PPC Keyword Research
- PPC Goal Set Up & Analytics Linking
- Cost Effective Charges
The majority of web sites operate in a niche area, within your niche will be a premium set of keywords against which your site should be optimised and you should determine what these keywords are before even beginning to construct your web site. Even when constructed, you can expect a wait of up to six months before the major search engines build sufficient trust to allow your web site to achieve high organic rankings.
The solution is 'pay per click'. This is sponsored advertising within a search engines results pages for specific keywords, displaying your web site. With the web address and a short promotional description to appear against certain search phrases entered by the search engine users.
Some would argue that the increasing length of time taken to index and build sufficient trust for a site acts as mechanism for search engines to generate revenues through 'pay per click'. Whilst this may be the case, it should be considered as an effective marketing tool for new web sites.
There are many pitfalls though and you should seek advice before engaging in a 'pay per click' campaign as these can be extremely expensive and fail to provide a return on investment if they are not managed properly. The main issue is the position desired and the keywords that are chosen. Many small companies spend too much money chasing the hottest keywords in their industry. The result is spending their marketing budget very quickly and failing to achieve the expected return on their investment.
Gold Coast Media can help you with you pay per click campaign in two ways. We can provide a full pay per click analysis, setup and reporting service. We will determine the optimal keywords for you to advertise against given their cost. We then create your 'pay per click' account and report to you on a regular basis determining how effective your marketing campaign has been and fine tuning your campaign for the future. The benefit is that you will be utilising our experience to avoid the costly pitfalls that the majority of companies fall into. In fact, this service will generally provide you with a better return on your investment at a lower overall cost in the long run.
The second form of help would be through our 'pay per click' consultancy. We would advise you on the optimal keywords to advertise against, the preferred strategy in terms of pricing and position against these keywords and an estimate of the expected return for your campaign. The initial consultancy fee should then be more than offset by the overall gains of more effective marketing within a given budget allowing you to save money in the long term. If you would like to discuss a potential 'pay per click' campaign, please call Gold Coast Media on 01271 815024 for an informal discussion.