On Site Optimisation Tips – Text SEO is Google Food
We like little experiments but sometimes the obvious is so obvious, you just have to act. Atlas Packaging are local packaging manufacturers and approached us for some text seo work. The first and most obvious issue was a complete lack of text on the home page, zero, zilch, no text at all. Text is Google Food! The simple solution was to add some but the client wanted the aesthetics of the design to remain in place. Easy solution, write lots of optimised text but drop it below the fold, this is below the bottom that an average computer screen would show. The design and aesthetics remain in place, we get the text and Google gets something to eat. Text is Google food and the most important page on your site is your home page, if you don’t have any text on your home page, you are missing the easiest component of seo to fix, just add some and put it below the fold!
Obviously, it isn’t that simple, text seo is great but it has to have some structure, you can’t just add any old gibberish, it has to make sense and be relevant to the site. The first thing that we did was to analyse where we stood at the start, you can’t optimise a site and talk to a client unless you know your starting point. We split the business up into target markets from food packaging to pharma and confectionery packaging. We ended up with one main area of business and six specific niche sectors. The next step is to carry out keyword research, I’ll put another post up about keyword research in the future. We identified roughly 30 keywords strings to target for the generic manufacturers of packaging market and for the sub sectors, got our metrics back and identified the clients current position in the first top 100 results for each keyword string. With no text on the home page, they just didn’t rank anywhere.
The next step is the text, we identified the areas and asked the client to write the text for us, there is no point in an seo company writing about your business, do it yourself. Our client came up with the goods and we carried out some simple seo techniques such as bolding, italicising, creating header tags and optimising the title and meta description. The result was virtually instant. Helped by a domain that is old and trusted by Google, the client suddenly started getting hits from keyword strings that didn’t include their business name. Within a month, the number of hits to the site was up over 100%. There you go, living proof that google loves text, feed it and it will love you. Atlas is an early stage client for us and there is a massive amount of work to do but sometimes, simple things can have the biggest effect so don’t forget your home page text!!!!!